SupplySide recommends exhibitors and attendees adopt Botanical Adulterants Prevention Program

Jon Benninger explains his support for an industry-wide effort to address adulteration in the supply chain. The Botanical Adulterants Prevention Program (BAPP) has been led by the American Botanical Council, American Herbal Pharmacopeia and the National Center for Natural Products Research at the University of Mississippi.

Jon Benninger

July 10, 2024

3 Min Read

I am pleased to report SupplySide has formally added the Botanical Adulterants Prevention Program (BAPP) to the SupplySide Compliance Program as a recommendation for all companies participating in the show. This is the latest evolution of a long-standing commitment to quality and integrity at our events and in our industry. 

If you are not familiar with BAPP, it is an industry-wide effort to address adulteration in the supply chain. The most recent development is the release of the Standard Operating Procedure (SOP) for the Disposal / Destruction of Irreparably Defective Articles, or as some have described it, “burn it; don’t return it.” 

I believe that every company buying or selling ingredients should endorse and implement this program. I am not aware of any reason why a company in the legitimate trade would choose otherwise. My rationale is below. 

The SOP is intended only to remove “irreparably defective articles” from the supply chain. It is not applicable to any ingredient that simply does not meet a specification or is deemed unacceptable by the buyer. This is a key point to understand. To be “irreparably defective,” the ingredient must be “unable to be lawfully remediated for any use, anywhere, as determined by both the buyer and seller.”  

Examples of irreparably defective articles could include biological contamination, chemical contamination, or economically motivated adulteration, such as spiking with pharmaceutical drugs. 

These materials have no place in the supply chain under any circumstances. Responsible buyers and suppliers recognized that any occurrence of these materials in the supply chain represents a possible risk to consumer safety, industry reputation, fair competition, and our market’s future. If you do not support the industry-wide implementation of this standard, I must ask you, why? 

In addition to the SOP, the BAPP offers vast, free resources to companies who want to prevent adulteration from entering their supply chain, such as: 

  • More than 20 Adulteration Bulletins with in-depth analysis of the current role of adulteration with specific herbs, such as aloe, ashwagandha, ginkgo, saw palmetto and more. A buyer or seller of these 20-plus herbs should be familiar with these documents. 

  • 10 Laboratory Guidance Documents on specific botanical ingredients. Each document provides the most suitable analytical methods for detection of certain adulterants and authentication of botanical materials. 

The BAPP program has been led by American Botanical Council (ABC), American Herbal Pharmacopoeia (AHP) and the National Center for Natural Products Research (NCNPR) at the University of Mississippi, with financial and scientific support from more than 100 leading ingredient suppliers and consumer brands and many analytical labs, academic institutions and trade associations. The work has undergone extensive peer review and, as it concerns the SOP, extensive open comment periods to invite input from all stakeholders.  

At Informa, we have been involved and supportive from the beginning of BAPP in 2011, hosting regular meetings and working groups at our SupplySide, Natural Products Expo and NBJ Summit events, providing financial support, and promoting awareness via our digital and event channels. The addition of the BAPP SOP to our SupplySide Compliance Program is the latest in this effort. 

At SupplySide West & Food ingredients North America, we will be presenting a live panel discussion about the BAPP SOP on our SupplySide Stage. The session will take place on Oct. 31 from 11:15 a.m. to 11:45 a.m. I will be moderating with guests from ABC, and leading consumer brands and ingredient suppliers. The session is free to anyone attending the show, and I invite you to come learn about this important effort and how you can be an early adopter and industry leader. 

 

About the Author

Jon Benninger

Informa

Jon Benninger is vice president and market leader at Informa Markets. He focuses on the strategic direction and growth of the SupplySide portfolio, which includes SupplySide West, SupplySide East, Natural Products Insider and Food & Beverage Insider. He coordinates with leaders of the other Informa health and nutrition events and brands, including Natural Products Expo West, Vitafoods, Food ingredients, Nutrition Capital Network, Nutrition Business Journal and MarketReady Insights.

Benninger joined the company in 1995 as the founding editor of the company’s first trade magazine for the nutrition industry. In his free time, Jon loves to cook for family and friends; if you are ever in Phoenix and want to enjoy a meal, all you must do is choose a country, region, or city, and Jon will cook it for you.

Jon Benninger

VP & Market Leader – SupplySide

Summary

  • Helped launch the SupplySide business in 1995.

  • Active in industry associations and initiatives and leads strategic partnerships for SupplySide.

  • Cares deeply about supply chain, quality, and innovation issues that drive industry growth and success.

Awards

  • ABC Mark Blumenthal Community Builder Award, 2018

  • Vitamin Angels Grateful Acknowledgement for Supporting Global Children’s Health, 2018

  • AHPA Visionary Award, 2014

  • NPA Industry Champion Award, 2014

  • CRN Crystal Apple Award for Industry Leadership, 2010

Current Volunteer Positions

  • Board Chair and Board Trustee, Sonoran University of Health Sciences (formerly Southwest College of Naturopathic Medicine)

  • Founder and Board Representative, Nutrition Advisory Council, Sonoran University of Health Sciences

  • Director’s Circle, American Botanical Council (ABC)

  • Communications Committee, American Herbal Products Association (AHPA)

  • Communications & Media Outreach Committee, Council for Responsible Nutrition (CRN)

  • Company Council, International Association of Dietary Supplement Associations (IADSA)

  • Mentor, Women In Nutraceuticals

Past Volunteer Positions

  • President, Dietary Supplement Education Alliance, 2006 – 2008

  • Board of Directors, Dietary Supplement Education Alliance, 2001 – 2006

  • Board of Directors, Citizens for Health, 1999 – 2001

Speaker Credentials

  • "Trends in the US Market for Healthy and Functional Foods and Ingredients, Hi-Japan, Tokyo, 2019

  • “Trends Overview for Japanese Delegation to Natural Products Expo West” Anaheim, CA, 2019

  • “China: Impossible to Ignore” UNPA Member Retreat, Charleston SC, 2019

  • “Trends Overview for Japanese Delegation to Natural Products Expo West” Anaheim, CA, 2018

  • “Nutrition Industry Overview” US-China Business Exchange Dinner, Anaheim CA, 2018

  • “Industry Outlook: Market & Key Factors” National Enzyme Annual Meeting, Branson, MO, 2017

  • “State of the Human Dietary Supplement Industry” NASC Annual Conference, Austin, TX, 2016

  • “Consumer Concerns of Safety & Efficacy in Supplements” UNPA Member Retreat, Hawaii, 2016

  • “Nutrition, Health and Wellness Trends” Cactus IFT Meeting, Phoenix AZ, 2013

  • “Key Industry Events & Media in the US Market” World Ayurveda Congress, Bangalore, India, 2010

  • “Trends in the Dietary Supplement Industry” Pacific Technology Exchange, Los Angeles, 2010

  • “Succeeding in the US Market for Healthy Products” 4th Nutraceutical Summit, Mumbai, India, 2008

  • “Selling to the US Health Food Industry” Keynote Address, ANIPRON, Mexico City, 2007

  • 1997 – present: moderator/host at SupplySide events

  • 1997 – present: Frequent host/moderator of industry conference sessions, panel discussions & town halls

Resides in

  • Phoenix, AZ

Education

  • Arizona State University, B.A Journalism, 1991

Contact

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