Study finds mislabeling on prenatal supps, but errs on heavy metal content red flagStudy finds mislabeling on prenatal supps, but errs on heavy metal content red flag

A recent test of prenatal supplements raised an alarm about heavy metal contamination. But both CRN and USP said the standards were misapplied, and no products exceeded acceptable limits.

Hank Schultz, Senior Editor

December 31, 2024

4 Min Read

At a Glance

  • Recent study on prenatal supplements raised heavy metal panic.
  • But USP said its standards were misapplied, and no products actually exceeded limits.
  • Yet the study's authors also found some of the products tested were understrength on nutrient content.

A recent published analysis of prenatal multivitamins found labeling discrepancies and heavy metal contamination that the authors said put mother and their unborn children at risk. The Council for Responsible Nutrition said the study has a major methodological flaw that was confirmed by USP.

The recent research was published in the American Journal of Clinical Nutrition. It was the work of experts associated with the medical and pharmacy schools at the University of Colorado Anschutz Medical Campus.

The researchers purchased 47 different examples of what they classified as prenatal multivitamin and mineral (PMVM) products. Of these, 15 were prescription products. They then had the products chemically analyzed.

Researchers: Many products found to be understrength

The researchers noted that adequate choline and iodine intakes during pregnancy are critically important for proper development of the fetus, so they paid particular attention to those nutrients in their analysis.

The researchers said they found a pattern of inaccuracy on the product labels. Only 12 of the 47 products listed choline amounts on the labels, and of those, only five met label claim for choline by having an amount within 20% of what was stated on the bottle. Two products had choline overages, while five were more than 20% understrength.

Related:FTC aims to strengthen tools to curb deceptive earnings claims

When it came to iodine content, 25 of the 47 products listed the amount on the label. Only four met label claim, while 20 were more than 20% understrength. A lone product was found to have a significant overage.

The researchers also tested the products for arsenic, lead and cadmium levels in excess of what the researchers called “USP purity limits.” They found that seven, two and 13 products, respectively, had excess levels of these contaminants.

The researchers called for greater oversight of these products by FDA. 

“Current PMVM labels are misleading with the potential to harm pregnant persons and fetuses through omission or inaccurate content of essential nutrients and inclusion of heavy metals,” they concluded.

CRN and USP both say heavy metals standards were misapplied

Both CRN and USP took issue with the heavy metals finding, saying the researchers seemed to have misunderstood the how those standards work.

“USP has determined that the limits as well as the units were incorrectly applied and that the values presented in the first publication of the study were inaccurate,” said USP in a statement issued after the study was published. The statement said USP was in contact with the authors of the study to get the error corrected.

Related:‘Misleading’ report cites lead levels in protein powders

The CRN statement went into more detail.

“The referenced limits pertain to ingredient testing and are measured in mcg/g, not per daily dose. Correct application of the appropriate USP standards (General Chapter 2232 for dietary supplements) shows that all tested products were well below established safety limits for heavy metals. This is consistent with findings from a separate, recent Government Accountability Office (GAO) report, which confirmed that trace amounts of heavy metals in prenatal supplements are not a health concern based on FDA metrics,” the CRN statement read.

Mister: Damage is done

CRN president and CEO Steve Mister rued the damage that had already been done by the erroneous paper.

“It is particularly unfortunate that it has taken a month since the study was initially released in prepublication form and a press release was issued by the author’s university to get acknowledgement that the inflammatory conclusion was in error. During that time, numerous media have erroneously reported on the study’s conclusions in reliance on misinformation. And countless women have unnecessarily experienced anxiety over the safety of their vitamin regimens during their pregnancies,” he said.

Related:Digital eyes – digital magazine

CRN called for a quick retraction of the alarmist press release that accompanied the paper. The press release garnered significant mainstream media attention and generated some alarmist headlines.

Corresponding author Laura Borgelt, PharmD, said she and her coauthors were aware of the issue surrounding the assessment of the heavy metal levels.

"We initially referenced an article that provided information about the United States Pharmacopeia Chapter 2232 standards for individual ingredients, but now recognize that the standards for finished products are more applicable to our study. While we did find measurable amounts of heavy metals in some prenatal vitamins, the levels did not exceed USP standards for finished products," Borgelt said in an email to SupplySide Supplement Journal.

 "We're actively working to align our findings with the correct information and look forward to presenting an updated, more accurate version of our peer-reviewed publication," she continued.

As for the issue of some products having been found to be understrength, Mister said testing complex mixtures to tease out the amounts of one or two ingredients is a difficult task. Responsible manufacturers spend time and money developing testing procedures for their own products and when researchers pull products from shelves and use generic testing methods, mistakes can creep in.

About the Author

Hank Schultz

Senior Editor, Informa

Hank Schultz has been the senior editor of SupplySide Supplement Journal (formerly Natural Products Insider) since early 2023. He can be reached at [email protected]

Prior to joining the Informa team, he was an editor at NutraIngredients-USA, a William Reed Business Media publication.

His approach to industry journalism was formed via a long career in the daily newspaper field. After graduating from the University of Wisconsin with degrees in journalism and German, Hank was an editor at the Tempe Daily News in Arizona. He followed that with a long stint working at the Rocky Mountain News, a now defunct daily newspaper in Denver, where he rose to be one of the city editors. The newspaper won two Pulitzer Prizes during his time there.

The changing landscape of the newspaper industry led him to explore other career paths. He began his career in the natural products industry more than a decade ago at New Hope Natural Media, which was then part of Penton and now is an Informa brand. Hank formed friendships and partnerships within the industry that still inform his work to this day, which helps him to bring an insider’s perspective, tempered with an objective journalist’s sensibility, to his in-depth reporting.

Harkening back to his newspaper days, Hank considers the readers to be the primary stakeholders whose needs must be met. Report the news quickly, comprehensively and above all, fairly, and readership and sponsorships will follow.

In 2015, Hank was recognized by the American Herbal Products Association with a Special Award for Journalistic Excellence.

When he’s not reporting on the supplement industry, Hank enjoys many outside pursuits. Those include long distance bicycle touring, mountain climbing, sailing, kayaking and fishing. Less strenuous pastimes include travel, reading (novels and nonfiction), studying German, noodling on a harmonica, sketching and a daily dose of word puzzles in The New York Times.

Last but far from least, Hank is a lifelong fan and part owner of the Green Bay Packers.

Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the supplement industry!
Join 37,000+ members. Yes, it's completely free.

You May Also Like