Brenntag Distributing PromOat, Avenacare

Biovelop AB, Kimstad, Sweden, announced it selected Brenntag North America, Reading, PA, as the exclusive U.S. distributor of its PromOat beta-glucan. PromOat is a naturally separated, oat beta-glucan-rich soluble fiber that can be added to a wide range of foods and beverages to deliver the health benefits of oats without the taste, color or graininess. Biovelops choice for Brenntag North America as its strategic channel partner to the food and nutrition industries in the United States further reinforces our commitment to bringing our customers and principals together around specialty and highly functional ingredients," said Bret Horace, marketing director for food ingredients at Brenntag North America Inc. Our partnership and collaboration around PromOat will bring a healthy solution for the needs of marketing, research and product development, and procurement personnel within our customer portfolio."

Biovelop also tapped another division of BrenntagBrenntag Specialtiesas the exclusive U.S. distributor of its Avenacare oat beta-glucan to the cosmetics and personal care markets. Avenacare is a specially developed form of oat beta-glucan, produced using Biovelops chemical-free technology and preserved with a paraben-free system. It has proven anti-aging and rejuvenation properties in skin care and hair care products, as well as a soothing and anti-irritant effect in personal care products.