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Companies from across the supplement supply chain advocate for a transparent industry and empower consumers to take control of their health. We tell the supplement industry’s story through content, research and education-based events.
Spotlight on science through the supply chain: From source to shelf – report
Research suggests that lack of education fuels consumer uncertainty about dietary supplements. To them, “clinically proven” matters. This comprehensive report explores how clear communication about clinical validation and true transparency about ingredient sourcing and manufacturing is crucial for building trust and sustaining growth.
October 18, 2024
1 Min Read
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Sponsored by Inside the Bottle
Market research and industry experts suggest that the answer to continued growth for the dietary supplement industry rests in the science — and developing communication strategies. In an era in which consumers increasingly seek products backed by rigorous scientific evidence and are savvier about marketing hype, brands must find a way to stay ahead of the confusion around the regulations and science behind the supplements.
This new report from Inside the Bottle examines how committing to science at every stage of product development, in all parts of the supply chain and process — from raw materials to finished products — and communicating these commitments, credibly positions brands and the entire industry for market momentum and long-term loyalty.
Understanding this, Inside the Bottle has created this report to help your business prioritize key areas for communications. Inside you’ll read more about creating a strategy that includes:
Communicating efficacy and time required to feel it
Importance of raw materials testing
Manufacturing for cGMP compliance and consumer trust
Testing techniques for identity, purity, actives, potency and quality
Types of clinical trials and how they differ
Clarity on the rigorous process behind clinical studies
How to evaluate the quality of clinical studies in 5 steps
U.S. supplement regulation primer at-a-glance
Plus, take away tangible techniques and information about how to address common misconceptions and highlight the rigorous scientific backing required for labeling claims.
Download the report for this concrete advice and much more.
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