Truth in advertising
Claims
2024 truth-in-advertising roundup: Notable takeaways for the year ahead2024 truth-in-advertising roundup: Notable takeaways for the year ahead
In 2024, the Federal Trade Commission's aggressive enforcement of truth-in-advertising laws led companies to scrutinize their own and competitors' advertising practices. We review some of the important cases from the National Advertising Division to take a look back at key trends, including the importance of clear influencer disclosures, substantiated health and beauty claims, accurate product demonstrations, and honest reviews.
byShara Rutberg, Freelance Marketing and Communications Consultant, Content Strategy and Development, Writer
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