Active nutrition category updates: The regulatory, market and scientific landscape of products and ingredientsActive nutrition category updates: The regulatory, market and scientific landscape of products and ingredients

The active nutrition education session at SupplySide West 2024 was full of market insights, product opportunity ideas, regulatory information and general discussion about the state of the category. Price: $75

Cassie Smith

November 26, 2024

active nutrition category updates at SupplySide West 2024

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Sports nutrition has often been at the forefront of the scientific and legal landscapes. It’s also a resilient category, expanding and adapting as the market has demanded. 2024 has been no different. In this session, we’ll discuss important factors impacting sports nutrition. We’ll talk about the effects of new laws (nobody puts protein in a corner!) and potential updates to regulations; how women’s increased interest in the category is putting demands on clinical study design; and interesting innovative ingredients in esports, especially for cognition. We’ll finish the session with an important discourse on formulation, particularly how the category’s expanding audience is changing product offerings.

Speakers: 

  • Robert Marriot, APHA

  • Ben Kane, PricePlow

  • Dr. Susan Kleiner, PhD, High Performance Nutrition

  • Linda Alvarez, Levelle Nutrition

  • Todd Pauli, Move Nutrition Network

  • Scott Dicker, SPINS

Time stamps:

Panel 1

Market insights: 2:00 - 5:30

Mainstreaming sports nutrition: 6:00 - 17:00

More market insights: 17:00 - 33:00

Health span: 33:30 - 43:00

Audience questions: 43:00 - 55:00

Takeaways: 55:00-58:00

Panel 2

Regulatory insights: 58:00-1:04

Product development challenges: 1:05 - 1:11

Performance 1:11 - 1:19

Women's health in sports nutrition: 1:19 - 1:31

Related:Savvy brands should target Gen X for active nutrition supplementation

Audience questions: 1:30 -1:55

Takeaways 1:55 - 2:00

Price: $75

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