New Logo Promotes Chocolate's BenefitsNew Logo Promotes Chocolate's Benefits

New Logo Promotes Chocolate's Benefits

McLEAN, Va.--Mars Inc.'s candy will now sport a logo touting the health benefits associated with the cocoa bean. A new "hand holding a cocoa bean" logo will appear on its packaging, as will the company's web address, to inspire consumers to read more about chocolate's health benefits. At the site, consumers can read how the chocolate candy maintains naturally occurring polyphenols from the cocoa bean, which has been found to help reduce the risk of heart disease in preliminary studies. Consumers must note, however, that eating chocolate bars to reduce the risk of heart disease may involve consuming excessive fats and sugars. For more information, visitwww.mars.com.