SupplySide West session focuses on power of AISupplySide West session focuses on power of AI

AI is a tool that many dietary supplement companies already use. This session coveres key issues in the category, including how companies can benefit from this technology and what are the major sticking points. Price: $50

Hank Schultz, Senior Editor

November 12, 2024

AI impacts on supplement supply chain

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At a Glance

AI tools are already used by many supplement companies.
Some developments in the industry would have been impossible without these tools.
Panel discussion covers the big things companies need to know before taking that plunge.

The world of dietary supplements is rapidly evolving. This session explores how artificial intelligence (AI) and other cutting-edge technologies are changing the game in supplement formulation The panelists explained how AI has helped them to analyze vast datasets to identify novel ingredient combinations and predict potential health benefits. Essentially it has allowed some of these companies to do things that would have unfeasible by other means.
The panelists for this session are Weslee Glenn, vice president of innovation at Ayana Bio, Mike Bush managing partner at GrowthWays Partners, Camille Delebecque, head of biotechnology at VerbBiotics and Scott Forsberg, president of Vine to Bar.

Timeline:

0:00 to 5:11 Introduction and questions posed to audience.

5:11 to 11:30 Panelists describe how they use AI in their ingredient development efforts and consulting practices.

11:30 to 14:45 Discussion of how consumers view products developed using AI. Are they intrigued, or do they feel threatened?

14:45 to 19:45 Is AI helping to bolster the scientific backing of dietary supplements and their claims, or is it making things worse with a proliferation of questionable research papers?

19:45 to 24:03 Delebecque describes how AI enabled VerbBiotics to discover novel probiotic organisms in a way that would not have been possible otherwise. Glenn chimes in with how AI helped Ayana Bio streamline their production processes.

Related:BASF sells ingredients business; expert expects more similar transactions

24:03 to 27:30. Does AI help find novel solutions that can bolster a company’s IP?

27:30 to 29:25. Is AI all about finding new ingredients that could ultimately be marketed as drugs?

29:25 to 31:50. Is AI raising the regulatory risk concerning de novo ingredients?

31:50 to 35:00. Is using AI on a reductionist development path really the best use of the technology for the natural products industry?

35:00 to 36:00. Is AI useful for understanding the so-called “entourage effect?”

36:00 to 38:20. What about the “hallucinations” that have been observed in AI outputs?

38:20 to 41:30. Can AI help de-risk the scale-up process for new ingredients?

41:30 to 59.30. Questions from audience.

Price: $50

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About the Author

Hank Schultz

Hank Schultz

Senior Editor, Informa

Hank Schultz has been the senior editor of SupplySide Supplement Journal (formerly Natural Products Insider) since early 2023. He can be reached at [email protected]

Prior to joining the Informa team, he was an editor at NutraIngredients-USA, a William Reed Business Media publication.

His approach to industry journalism was formed via a long career in the daily newspaper field. After graduating from the University of Wisconsin with degrees in journalism and German, Hank was an editor at the Tempe Daily News in Arizona. He followed that with a long stint working at the Rocky Mountain News, a now defunct daily newspaper in Denver, where he rose to be one of the city editors. The newspaper won two Pulitzer Prizes during his time there.

The changing landscape of the newspaper industry led him to explore other career paths. He began his career in the natural products industry more than a decade ago at New Hope Natural Media, which was then part of Penton and now is an Informa brand. Hank formed friendships and partnerships within the industry that still inform his work to this day, which helps him to bring an insider’s perspective, tempered with an objective journalist’s sensibility, to his in-depth reporting.

Harkening back to his newspaper days, Hank considers the readers to be the primary stakeholders whose needs must be met. Report the news quickly, comprehensively and above all, fairly, and readership and sponsorships will follow.

In 2015, Hank was recognized by the American Herbal Products Association with a Special Award for Journalistic Excellence.

When he’s not reporting on the supplement industry, Hank enjoys many outside pursuits. Those include long distance bicycle touring, mountain climbing, sailing, kayaking and fishing. Less strenuous pastimes include travel, reading (novels and nonfiction), studying German, noodling on a harmonica, sketching and a daily dose of word puzzles in The New York Times.

Last but far from least, Hank is a lifelong fan and part owner of the Green Bay Packers.

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