Supplement delivery systems: Where technology and demographics have a party — VideoSupplement delivery systems: Where technology and demographics have a party — Video

Pills, powders, capsules and chews all have their place in retail. Different demographics prefer their own way to take their supps — for example, most Boomers aren’t hip to gummies, but Gen Alpha are all about the gummy life. Selecting a delivery format is not an easy task. Dosing, ingredient volume, audience preference and countless other factors go into figuring out the best ways to help consumers take their daily dose of nutrients.

In this hour-long video, experts discuss considerations for getting delivery systems right, as well as innovation and updated market data in the space.

This video is from SupplySide West 2024.

Timeline:

0:00:00-0:06:17 – Introduction and polling questions by Todd Runestad, content director of SupplySide Supplement Journal  

0:06:25-0:13:50 — Remarks on supplement industry — and delivery formats — by Bill Giebler, content and insights director of Nutrition Business Journal (NBJ)

(Giebler spelled wrong on video)

0:14:20-0:34:12 — Presentation on supplement delivery formats and state of innovation by Lauren Clardy, president and founder of NutriMarket Business

0:35:02-0:54:56 — Remarks on go-to-market strategies for delivery systems by Karin Hermoni, Ph.D., independent consultant and owner of Imagine Health

0:55:55-1:14:13 — Presentation on liposomes by Sebastian Balcombe, founder and CEO of Specnova

1:14:30-1:17:48 — Question for panelists and wrap up by Todd Runestad

Price: $50