Pulse check: Uncovering supplement consumer insights and trends - videoPulse check: Uncovering supplement consumer insights and trends - video

What's the news with dietary supplements at the end of 2024? We've got data and insights, consumer use patterns, retail and distribution best practices, and results of the annual supplement consumer survey from the Council for Responsible Nutrition. Price: $75

Todd Runestad, Content Director, SupplySideSJ.com

November 12, 2024

2h 2m View

supplement trends what are people buying?

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At a Glance

NBJ data.
ITC and CRN consumer insights.
Show me the science!

Always a sold-out crowd for the annual state of the industry session! We have assembled a top shelf list of the sharpest, smartest, most informed data and insights people in the business. They will dive deep into the trends — and fads — driving the supplements industry today. Ever wondered why prebiotics and probiotics are all the rage, or how collagen and magnesium are shaping up the market, or which protein source is trending now? We’ve got the answers! Our expert panel will break down the latest on:

Consumer purchasing behaviors, highlighting the hottest trends in women’s health, sports nutrition, nootropics and more.
You’ll walk away with actionable insights and strategies to turn these trends into profitable opportunities for your brand.
Everything from basic and applied science to retail and distribution insights.

Timeline:

0:00:00-05:00:00 Introduction

0:05:00-0:35:20 – Show me the data: Bill Giebler, content & insights director, Erika Craft, market research analyst, Nutrition Business Journal

0:35:20-0:55:30 - Show me the science: Sarah Burden, vice president of sales, Radicle Science

0:55:30-1:08:20 – U.S. supplement consumer insights: Len Monheit, CEO, Industry Transparency Center. Insider tips to succeed. Connect brands with retialers. Capitalize on trends. Practical strategies to drive growth.

Related:Unleashing the untapped potential of pet supplements - Video

1:08:20-1:30:15 - Retail and distribution insights: Chris Foltz, Step Change Innovations, retail and distribution manager

1:30:15-1:45:00 - CRN annual dietary supplement consumer survey results: Lynda Doyle, president & CEO, Avant Nutrition.

1:45:00-2:02:18 - Q&A.

Price: $75

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About the Author

Todd Runestad

Todd Runestad

Content Director, SupplySideSJ.com, SupplySide Supplement Journal

Todd Runestad has been writing on nutrition science news since 1997. He is content director for SupplySide Supplement Journal and its digital magazines. Other incarnations: content director for Natural Products Insider (now rebranded to SupplySide Supplement Journal), supplements editor for NewHope.com, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.

Specialty

Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.

Quotes

"There is not a colds-and-flu season. There is a vitamin D-deficiency season."

"There is no such thing as inclement weather. Only improper attire."

Link answers question, "When taking magnesium, should you also take vitamin D3 2,000 IU?"

"Cannabis is nature's most nearly perfect plant."

See more from Todd Runestad

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