Mintel Reveals Food, Drink Trends at IFT

CHICAGO—Mintel, a global leader in market, consumer and product research, will serve up the latest food and drink trends at the 2009 IFT Annual Meeting & Food Expo in Anaheim, Calif. from June 6 to 9. Each day of the expo, Mintel will feature multiple trend presentations, exciting food tastings and a booth where attendees can learn more about the company's market research solutions.

At the Global New Products Pavilion, attendees can learn what's new in packaged food, drinks and foodservice. Mintel's product expert, Lynn Dornblaser, will give fast-paced presentations daily on three of the most exciting trends in food and drink:

• Sweet! What's new in sweeteners—See the latest trends in high-intensity sweeteners, as well as raw cane sugar and high-fructose corn syrup, to gain understanding of the future of "sweet".

• Pure simplicity: The rise of clean labels—Learn how ingredient labels with familiar contents can influence consumers' shopping habits, and see where organic, all-natural or "free from" formulations fit in.

• Functional food and drink: Latest trends and opportunities—Around the globe, functional ingredients differ greatly, so get ahead of the competition by understanding the latest global innovations in functional food and drink.

After the presentations, attendees can see, touch, taste and smell products that illustrate the latest global innovations. Mintel experts will be on hand to answer questions about emerging product trends, both at the Global New Products Pavilion and at booth #1674.