Market Trends & Analysis
active nutrition
Sports & NutritionSavvy brands should target Gen X for active nutrition supplementationSavvy brands should target Gen X for active nutrition supplementation
While millennials and younger consumers will remain an important audience for supplement brands in this space, companies should not lose sight of Gen X consumers in the 40-50+ age group.
byShara Rutberg, Freelance Marketing and Communications Consultant, Content Strategy and Development, Writer
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