Pour it On: Cleaning Up Salad Dressing Labels
Clean-label dressing developers face a double, even paradoxical goal: design a product that delivers the stability and sensory appeal that consumers have grown to expect from the category, but do so without resorting to the very ingredient technologies that have allowed such stability and sensory appeal to happen. Armed with a clear understanding of salad-dressing science and a well-stocked R&D lab, product developers have all the tools they need to build a dressing so clean it’ll have nothing to hide—and will give clean-label consumers nothing to fear.
October 27, 2015
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Clean-label dressing developers face a double, even paradoxical goal: design a product that delivers the stability and sensory appeal that consumers have grown to expect from the category, but do so without resorting to the very ingredient technologies that have allowed such stability and sensory appeal to happen. Armed with a clear understanding of salad-dressing science and a well-stocked R&D lab, product developers have all the tools they need to build a dressing so clean it’ll have nothing to hide—and will give clean-label consumers nothing to fear.
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