Adaptogenic Power for a Healthy Lifestyle - Digital Magazine

Best known for its adaptogenic effects, ashwagandha has become popular as a dietary supplement for stress relief. However, its inclusion in food and beverage products offers a growth opportunity for brands looking to provide unique market solutions. In addition, evolving research suggests ashwagandha shows promise for health benefits in sports nutrition, memory and aging, immune support and more. Top takeaways include: * Ashwagandha (Withania somnifera) is also called Indian ginseng, poison gooseberry and winter cherry; * Ashwagandha's adaptogenic and whole-body approach promotes an overall feeling of well-being; * U.S. sales of ashwagandha products jumped 63 percent from 2015 to 2016, according to SPINS.