Branding & Marketing

active nutrition
Sports & Nutrition
Savvy brands should target Gen X for active nutrition supplementationSavvy brands should target Gen X for active nutrition supplementation

While millennials and younger consumers will remain an important audience for supplement brands in this space, companies should not lose sight of Gen X consumers in the 40-50+ age group.

byAdel Villalobos, CEO
Dec 2, 2024
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1 Min Read
Active woman
Sports & Nutrition
Marketers: Meet active women where they areHow to market supplements to active women
byShara Rutberg
Nov 20, 2024
1 Min Read
The Women in Nutraceuticals event honored difference makers in the industry.
Business Resources
SupplySide West highlights: Idols, icons, WINs and lots of attendeesSupplySide West highlights: Awards, honors, attendees
byHank Schultz
Nov 12, 2024
1 Min Read
esports
Branding & Marketing
Marketers: Check out these 5 esports and gamer innovations and trendsGamers seek supplements for focus, endurance and vision health
byCorey Dungan
Nov 11, 2024
1 Min Read
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Sponsored Content
Supplement industry news and updates – November 2024Supplement industry news and updates – November 2024
Nov 8, 2024
1 Min Read
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Healthy Aging
Nutribeauty supplements target men for healthier skin, hair and nailsNutribeauty supplements target men for healthier skin, hair and nails
byLisa Schofield
Nov 6, 2024
1 Min Read
supplements
Market Trends & Analysis
10 booths at SupplySide West we just had to stop for a visit
10 booths at SupplySide West we just had to stop for a visit
Nov 6, 2024
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10 Slides
byTodd Runestad, Content Director, SupplySideSJ.com
Branding & Marketing
SupplySide launches SupplySide Fresh, accelerating learning for newcomers in the nutrition industry - press release
SupplySide Fresh accelerates learning for newcomers in the nutrition industry
Oct 24, 2024
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1 Min Read
bySonja Thompson, Community Content Manager
The show floor is the center of action.
Market Trends & Analysis
12 companies launching new ingredients at SupplySide West
12 companies launching new ingredients at SupplySide West
Oct 23, 2024
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12 Slides
byTodd Runestad, Content Director, SupplySideSJ.com
Sponsored Content
Supplement industry news and updates – October 2024
Supplement industry news and updates – October 2024
Oct 23, 2024
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1 Min Read
Branding & Marketing
Best-in-class gamer ingredients
Best-in-class gamer ingredients
Oct 16, 2024
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1 Min Read
byTodd Runestad, Content Director, SupplySideSJ.com
Market Trends & Analysis
Do beautiful twentysomethings really need collagen?
Is collagen always necessary?
Oct 14, 2024
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1 Min Read
byTodd Runestad, Content Director, SupplySideSJ.com
Market Trends & Analysis
SupplySide Fresh: Essential education and networking for newcomers in the supplements industry
Kickstart your supplements career with SupplySide Fresh courses and connections
Oct 11, 2024
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1 Min Read
bySonja Thompson, Community Content Manager
Market Trends & Analysis
Ingredient Idol supplements finalists announced
Ingredient Idol supplements finalists announced
Oct 8, 2024
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1 Min Read
byTodd Runestad, Content Director, SupplySideSJ.com
Branding & Marketing
11 hot nutribeauty trends
11 hot nutribeauty trends
Oct 2, 2024
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1 Min Read
byMaggie McNamara, Marketing director
Finding the flow in your esports formulations
Sports & Nutrition
Finding the flow in your esports formulations – digital magazine
Finding the flow in your esports formulations – digital magazine
Sep 19, 2024
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1 Min Read
Branding & Marketing
10 innovative delivery formats that have revolutionized dietary supplements
10 innovative delivery formats that have revolutionized dietary supplements
Sep 18, 2024
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1 Min Read
bySydney Postal, Marketing Supervisor
8 ways supplement companies leverage science to drive sales and consumer trust
Sponsored Content
8 ways supplement companies leverage science to drive sales and consumer trust – spotlight
8 ways supplement companies leverage science to drive sales and consumer trust – spotlight
Sep 13, 2024
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1 Min Read
Supplement industry news and updates – September
Sponsored Content
Supplement industry news and updates – September
Supplement industry news and updates – September
Sep 12, 2024
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1 Min Read
Branding & Marketing
SupplySide reimagines brand identity, elevating purpose in events and publications
SupplySide reimagines brand identity
Sep 9, 2024
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1 Min Read
Supplement industry news and updates – August 2024
Sponsored Content
Supplement industry news and updates – August 2024
Supplement industry news and updates – August 2024
Aug 27, 2024
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1 Min Read
Business Resources
Elephant in Room: Is ‘synergy’ in supplements just hype? It’s complicated
Experts: Synergy claims for supplements are rarely supported, but concept is real
Aug 21, 2024
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1 Min Read
byHank Schultz, Senior Editor
IN-Ingredients acquired by Potentia Health
Sponsored Content
IN-Ingredients acquired by Potentia Health – press release
IN-Ingredients acquired by Potentia Health – press release
Aug 20, 2024
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1 Min Read
Sponsored Content
Supplement industry news and updates – July 2024
Supplement industry news and updates – July 2024
Jul 17, 2024
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1 Min Read
Healthy Aging
How to build a longevity supplement that lasts
How to build a longevity supplement that lasts
Jul 10, 2024
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1 Min Read
byDouglas Lynch, CEO
Market Trends & Analysis
7 marketing insights to succeed in the mature women’s market
7 marketing insights to succeed in the 40+ women’s market
Jul 8, 2024
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1 Min Read
bySteffi Neth, VP Marketing
Formulation
6 health targets for women’s middle stages
6 health targets for women’s middle stages
Jul 3, 2024
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1 Min Read
bySteffi Neth, VP Marketing
clinical trials, supplement formulation, supplyside west, scientists
Labs/Testing
Modern challenges in clinical trials: Strategies to help brands and ingredient suppliers narrow the proof gap - Video
Challenges in clinical trials: narrowing the proof gap
Jun 28, 2024
byDuffy Hayes, Assistant Editor
Woman holding a yoga pose
Sports & Nutrition
Active nutrition from the gamer chair to the yoga mat and sports field – video
Active nutrition from the gamer chair to the yoga mat and sports field – video
Jun 28, 2024
byTodd Runestad, Content Director, SupplySideSJ.com
Market Trends & Analysis
7 nonnegotiable ingredients for women
7 nonnegotiable ingredients for women
Jun 26, 2024
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1 Min Read
bySue Kleiner, Owner
Sponsored Content
Embracing the power of all data in clinical research: Why every point matters – spotlight
Embracing the power of all data in clinical research: Why every point matters
Jun 18, 2024
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1 Min Read
Market Trends & Analysis
Old supplements prevail in the new age of Ozempic and AI
Old supplements prevail in the new age of Ozempic and AI
Jun 17, 2024
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1 Min Read
byBlake Ebersole, President
Supplement industry news and updates – June 2024
Sponsored Content
Supplement industry news and updates – June 2024
Supplement industry news and updates – June 2024
Jun 7, 2024
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1 Min Read
Market Trends & Analysis
10 Euro ingredient innovations we found at #Vitafoods 2024
The 10 best #Vitafoods innovations
May 22, 2024
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10 Slides
byTodd Runestad, Content Director, SupplySideSJ.com
Branding & Marketing
Supplement delivery format evolution: Gels, chews, liquids and shots take over
Innovations in supplement delivery formats: gels, chews, liquids, shots and more
May 20, 2024
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1 Min Read
byPeter Rejcek

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