Branding & Marketing

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Market Trends & Analysis
Ingredient Idol supplements finalists announcedIngredient Idol supplements finalists announced

SupplySide West best-in-class ingredients competition in the categories of aging, performance and women will go live on the show floor on Wednesday, Oct. 30 at the SupplySide Stage, #5764.

byTodd Runestad
Oct 8, 2024
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2 Min Read
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Branding & Marketing
11 hot nutribeauty trends11 hot nutribeauty trends
byMaggie McNamara
Oct 2, 2024
3 Min Read
Finding the flow in your esports formulations
Sports & Nutrition
Finding the flow in your esports formulations – digital magazineFinding the flow in your esports formulations – digital magazine
Sep 19, 2024
3 Min Read
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Branding & Marketing
10 innovative delivery formats that have revolutionized dietary supplements10 innovative delivery formats that have revolutionized dietary supplements
bySydney Postal
Sep 18, 2024
8 Min Read
8 ways supplement companies leverage science to drive sales and consumer trust
Sponsored Content
8 ways supplement companies leverage science to drive sales and consumer trust – spotlight8 ways supplement companies leverage science to drive sales and consumer trust – spotlight
Sep 13, 2024
5 Min Read
Supplement industry news and updates – September
Sponsored Content
Supplement industry news and updates – SeptemberSupplement industry news and updates – September
Sep 12, 2024
2 Min Read
Branding & Marketing
SupplySide reimagines brand identity, elevating purpose in events and publications
SupplySide reimagines brand identity
Sep 9, 2024
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3 Min Read
Supplement industry news and updates – August 2024
Sponsored Content
Supplement industry news and updates – August 2024
Supplement industry news and updates – August 2024
Aug 27, 2024
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2 Min Read
Business Resources
Elephant in Room: Is ‘synergy’ in supplements just hype? It’s complicated
Experts: Synergy claims for supplements are rarely supported, but concept is real
Aug 21, 2024
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7 Min Read
byHank Schultz
IN-Ingredients acquired by Potentia Health
Sponsored Content
IN-Ingredients acquired by Potentia Health – press release
IN-Ingredients acquired by Potentia Health – press release
Aug 20, 2024
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2 Min Read
Sponsored Content
Supplement industry news and updates – July 2024
Supplement industry news and updates – July 2024
Jul 17, 2024
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3 Min Read
Healthy Aging
How to build a longevity supplement that lasts
How to build a longevity supplement that lasts
Jul 10, 2024
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6 Min Read
byDouglas Lynch
Market Trends & Analysis
7 marketing insights to succeed in the mature women’s market
7 marketing insights to succeed in the 40+ women’s market
Jul 8, 2024
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2 Min Read
bySteffi Neth
Formulation
6 health targets for women’s middle stages
6 health targets for women’s middle stages
Jul 3, 2024
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4 Min Read
bySteffi Neth
clinical trials, supplement formulation, supplyside west, scientists
Labs/Testing
Modern challenges in clinical trials: Strategies to help brands and ingredient suppliers narrow the proof gap - Video
Challenges in clinical trials: narrowing the proof gap
Jun 28, 2024
byDuffy Hayes
Woman holding a yoga pose
Sports & Nutrition
Active nutrition from the gamer chair to the yoga mat and sports field - Video
Active nutrition from the gamer chair to the yoga mat and sports field  - Video
Jun 28, 2024
byTodd Runestad
Market Trends & Analysis
7 nonnegotiable ingredients for women
7 nonnegotiable ingredients for women
Jun 26, 2024
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4 Min Read
bySue Kleiner
Sponsored Content
Embracing the power of all data in clinical research: Why every point matters – spotlight
Embracing the power of all data in clinical research: Why every point matters
Jun 18, 2024
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4 Min Read
Market Trends & Analysis
Old supplements prevail in the new age of Ozempic and AI
Old supplements prevail in the new age of Ozempic and AI
Jun 17, 2024
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6 Min Read
byBlake Ebersole
Supplement industry news and updates – June 2024
Sponsored Content
Supplement industry news and updates – June 2024
Supplement industry news and updates – June 2024
Jun 7, 2024
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2 Min Read
Market Trends & Analysis
10 Euro ingredient innovations we found at #Vitafoods 2024
The 10 best #Vitafoods innovations
May 22, 2024
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10 Slides
byTodd Runestad
Branding & Marketing
Supplement delivery format evolution: Gels, chews, liquids and shots take over
Innovations in supplement delivery formats: gels, chews, liquids, shots and more
May 20, 2024
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9 Min Read
byPeter Rejcek
Sponsored Content
Supplement industry news and updates – May 2024
Supplement industry news and updates – May 2024
May 20, 2024
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2 Min Read
Market Trends & Analysis
Industry leadership spotlight: A conversation with Organic Trade Association's Stephanie Jerger
Industry leadership spotlight: A conversation with Organic Trade Association's Stephanie Jerger
May 17, 2024
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9 Min Read
byHeather Fairman
Sports & Nutrition
7 nonnegotiable ingredients for women's peak performance
7 ingredients for women's peak performance
May 15, 2024
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5 Min Read
bySue Kleiner
Branding & Marketing
Cult or con? Experts say upheaval at Mercola brand resembles both
Cult or con? Experts say developments surrounding Dr. Mercola and his supplements brand match elements of both
May 2, 2024
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12 Min Read
byRick Polito
Branding & Marketing
Women in business: The funding piece - video
Women in business: Where's the money? - video
Apr 24, 2024
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5 Min View
byTodd Runestad
Branding & Marketing
Marketers: 7 new woman-centric health conditions - video
Marketers: What women want - video
Apr 24, 2024
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5 Min View
byTodd Runestad
Branding & Marketing
How brands should connect with women - video
Marketing to the female demographic - video
Apr 24, 2024
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5 Min View
byTodd Runestad
Natural Product Development
Take it from me: SupplySide East is the place to be
A reporter's look at SupplySide East networking
Apr 10, 2024
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4 Min Read
byHank Schultz
Business Resources
Nature’s Sunshine rides cost cutting, interest in powder products to strong 2023
Nature’s Sunshine bucks MLM downtrend with strong 2023 sales
Mar 28, 2024
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2 Min Read
Business Resources
Charlotte’s Web cuts losses even as sales shrink further
Charlotte’s Web's sales shrink, but losses do, too
Mar 22, 2024
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3 Min Read
byHank Schultz
Branding & Marketing
Industry award to feature outstanding women, ICSB and more SupplySide partner updates
Industry award to feature outstanding women, ICSB and more SupplySide partner updates
Mar 11, 2024
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1 Min Read
byKarin VanSlyke
Market Trends & Analysis
Expo West preview: 14 forward-looking suppliers on our list
Expo West preview: 14 for '24
Mar 6, 2024
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14 Slides
byTodd Runestad
Sports & Nutrition
The Month in 2: Sports – video
The Month in 2: Sports – video
Feb 21, 2024
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2 Min View
byTodd Runestad
Oct 28 - Oct 31, 2024
SupplySide West and Food ingredients North America is the premier gathering of health and nutrition professionals, uniting buyers and suppliers from throughout the industry • Oct. 28-31, Mandalay Bay, Las Vegas
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Oct 23 - Oct 27, 2023
SupplySide West and Food ingredients North America is the premier gathering of health & nutrition professionals, uniting buyers and suppliers from throughout the industry • Oct. 23-27, Mandalay Bay, Las Vegas
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