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Women in business: The funding piece - video
Women make most purchase decisions. Women-owned companies are starting to serve the female demographic. So how come the capital raise does not follow?
5 Min View
At a Glance
- A lot of brands market to women.
- Yet the investment capital does not follow.
- Yet.
Women are motivated. They want to run companies. But funding does not follow — women-run businesses get a disproportionately low amount of funding. And for women of color it's "absolutely abysmal," according to Ola Lessard, a fractional CMO-for-hire and managing partner of Nine Muses Marketing, which helps women-owned brands better connect to their target audience.
"The products made by women who know what their customers want are not getting the funding," said Lessard, "That's a really big piece we need to solve for."
Lessard noted the many ways in which women-owned businesses are run differently than those run by men. More vulnerability. More collaboration.
And nothing brings success like more success.
Click to watch the video and some keen business insights from Lessard.
And for a deeper dive into the female demographic, check out the Nutrition Business Journal report on Women's Health. How do women’s attitudes towards health/nutrition vary from generation to generation? What are the motivations behind women's buying behavior? This meticulously crafted report combines comprehensive consumer survey data with expert analysis to dive into the top concerns and trends of an often-overlooked segment in the natural products industry: women. Click here to learn more about the new NBJ report.
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