11 hot nutribeauty trends

Expanding rapidly, the beauty-from-within market boasts a broadening range of products, including beauty supplements, functional foods and beverages designed to enhance aesthetic health. Data from Innova Market Insights indicates a 9% year-over-year growth in supplement launches with skin health claims from 2022 to 2023. 

Nutricosmetics are benefiting from increasing consumer awareness about the influence of nutrition on skin health. This trend reflects a broader shift toward preventive health and wellness, where consumers seek to address beauty concerns not just from external treatments like skin care products, but also internal nutrition and supplements. This approach emphasizes the ever-emerging holistic mindset and health consciousness of consumers. 

Consuming nutrients that support skin, hair and nail health and overall wellness is vital to the radiant, youthful appearance so many consumers seek. Epidemiology and clinical research have connected nutrition to tissue and organ function, indicating that diet and nutrition may affect skin health and aging. 

The consumer trends of collagen and skinbiotics are strongly mirrored in market trends, with both areas experiencing significant development and innovation. Research is critical in informing product positioning by providing evidence-based benefits, ensuring safety, and enabling targeted and effective formulations. This not only boosts consumer confidence but also drives market expansion and product development in the realm of aesthetic-focused nutrition. 

Related:Glow up with nutricosmetics – digital magazine

11 market trends 

The following trends highlight the dynamic nature of the nutricosmetics market, driven by consumer demand for products that: 

• Offer both beauty and health benefits. 

• Are sustainable and environmentally friendly. 

• Come with scientific backing. 

Natural products: Consumers are becoming more knowledgeable about the benefits of natural and/or organic ingredients. A significant shift is occurring toward products free from artificial additives and chemicals. Products including omega-3 fatty acids, superfood antioxidants and plant-based ingredients continue to be in high demand. 

Anti-aging: A primary focus of the nutricosmetics market, products that can reduce the appearance of wrinkles, improve skin elasticity and promote a youthful appearance are on point. 

Technology: With increased screen time from computers and smartphones, consumers are steadily more aware of the potential damage from blue light exposure. Ingredients that claim to protect the eyes and skin from blue and white light are getting a popularity boost in this category. 

Related:Nutricosmetics market trends, drivers

Holistic and preventive: The trend is toward whole-body health and wellness, not just external beauty. This includes supplements that support gut health, immunity and mental well-being. The concept of beauty from within, where internal health directly affects outward appearance, is gaining traction. 

Personalization: Consumers are looking for tailored solutions based on genetics and lifestyle rather than one-size-fits-all products. Companies are using AI (artificial intelligence) and machine learning to offer personalized recommendations and formulations. 

Innovative delivery formats: Traditional capsules and tablets are being joined by more innovative formats such as gummies, powders, beverages and even functional foods like beauty chocolates and beauty bars. These new formats make it easier for consumers to incorporate nutricosmetics into daily routines. 

[EDITOR'S NOTE: To read the remaining five trends, download the free SupplySide Supplement Journal digital magazine here.]