Joe Dobrow is a writer and marketing consultant who is the author of the new entrepreneurial history of the natural foods industry, Natural Prophets (Rodale Books, 2014). 

He has more than two decades of experience as the top marketing executive for some of the most prominent natural foods retailers in the U.S., including Whole Foods, Fresh Fields and Sprouts.He has also served in top management positions with Discovery Channel, Flexcar/Zipcar, and the Cal Ripken Sr. Foundation. 

Dobrow is a graduate of Brown University and the Yale School of Management.  

He can be reached at [email protected].

Read Natural Foods Merchandiser's 5 Minutes interview with Joe Dobrow to learn more about the book and where he sees the industry going.